The much-trusted Where brand is the world’s largest visitor magazine. Founded in 1938, it boasts a presence in the finest hotels and visitor venues in 68 markets worldwide, including 46 in the United States. Where London provides authoritative content direct to tourists on all the best things to see, do and eat in the city each month. Exclusively distributed in more than 270 four and five star hotels, both in-room and at concierge desks, the magazine has become a useful tool for London’s network of concierges, who use the magazine to help visitors to the city seek out the best experiences. 

In addition to hotels, Where London is also available in more than 40 luxury serviced apartments, 27 special distribution outlets and 18 private members’ clubs. Special distribution points include international embassies, the Queen Elizabeth II Conference Centre and corporate reception areas.

Thanks to Where London's unique position in the market, the MVP team can offer a whole host of advantages to clients: 

  • MVP has direct access to the head concierges and their teams at all of London's four and five star luxury hotels. MVP provides a unique opportunity to personally introduce concierges to your brand or service. 
  • Each edition of Where London is published and edited locally, offering first-hand insider information from people who know the city best. Reflecting the dynamic lifestyles of affluent travellers, Where London is a unique platform for targeting this valuable but hard-to-reach audience.
  • The Where brand is also affiliated with tourist information website Dozens of international cities contribute to the Where Traveler site, which presents up-to-the-minute information on events around the globe, plus maps, links and information to make a visitor’s stay as enjoyable and productive as possible.
  • Where London is also supported by the wheretraveler app, available to download for free for iPhone/iPad users plus Android. The format offers users the chance to create a personalised travel plan using pre-selected itineraries, pick of the day suggestions, ‘near me now’ and lots more.


 Spends an average of 6.1 days in our capital on each trip

Has an average age of 48

Average household income is £62,850 p.a.

“We have been advertising with Where magazine for 10 years now. In my opinion it is the market leader for its reach, but equally importantly for me is the complete professionalism and client care that the MVP team maintains at all times.”
Stephen Cooper, Marketing Coordinator, John Lewis Oxford Street

Click here to access the Where London media kit