Perfect-bound, reassuringly oversized and with a luxurious feel, IN London caters to an affluent readership visiting the city.
Celebrating its 25th year in print, IN London magazine is accredited by London & Partners – the Mayor’s official promotional organisation for the city – as the capital’s only official luxury lifestyle magazine. This prestigious title enables IN London to be distributed in the rooms of more than 150 of the city’s five star hotels and luxury apartments, as well as in luxury spas, private members’ clubs and corporate reception areas, with a circulation of 74,250 and a readership of 172,000.
The IN London editorial team is based in the heart of the city and is passionate about London, showcasing everything from the city's finest jewellers and perfumers to designers, watch-makers and chefs. The magazine also attracts writers who are experts in their field – such as Alex Doak, Dylan Jones and Sarah Mower – to ensure IN London remains essential reading for high-net-worth individuals from around the globe.
Editorial content is supported by exclusive fashion shoots headed up by the magazine's Fashion-Editor-at-Large, Thea Lewis-Yates – a well-respected figure on London's luxury fashion scene, who brings the magazine to life with cutting-edge imagery featuring the finest luxury brands.
In addition, IN London’s audience reach also extends beyond the print edition with sleek online platform www.inlondonmagazine.com. Visitors can keep abreast with all the latest luxury news from the city, from the hottest restaurants to shop openings and beauty news. Combined with Twitter and Instagram accounts that are updated daily, IN London remains the best way to keep track of London’s fast-paced luxury scene.
WHO IS THE IN LONDON READER?
52% male and 48% female
An average age of 42
An average income of £86,000 p.a.
Alongside the English language edition of IN London, the magazine also publishes Arabic- and Chinese-language editions, with content customised to suit the markets they serve. IN London magazine is published in simplified Chinese every four months in a luxury compact format, with a circulation of 50,000 an issue. IN London Arabic publishes biannually with culture-appropriate fashion content and writing, with an average circulation of 40,000 an issue in London's finest hotels and beyond.
“We place IN London in all 382 rooms in our hotel and we receive many positive comments about the magazine. We often find that guests have taken the magazine home with them once they’ve checked out and we are always requesting further copies.”
Rashid Ali, Head Concierge, The Langham