MVP Creative Solutions is the dedicated custom-publishing arm of MVP, collaborating with brands and businesses to create bespoke digital and print content that targets the visitor market. The team's outstanding work was recognised most recently at the 2015 PPA awards, where MVP won 'Creative Initiative of the Year' for a Film is GREAT supplement created for the government's GREAT Britain campaign.

Our experienced Creative Solutions team can produce anything from supplements and advertorials to inserts and customised maps in a variety of languages, designed to target the audience you need to speak to in the most effective way possible. 

All projects masterminded by MVP Creative Solutions can also benefit from unrivalled, unique and targeted distribution across locations including:

  • In-room and at the concierge desks of more than 300 four- and five-star hotels across London
  • Departure lounges in key markets including the Middle East and China, as well as on flights into London
  • Business and first-class cabins on flights travelling from the Middle East, China, Russia and Brazil
 
 

Custom print & EVENTS

MVP Creative Solutions can offer a host of print products, customised to your needs. Products can be used to promote a product line, range or opening, to attract a specific market or nationality or to act as a visitor magazine for your brand. This material can then be enhanced with a sustained digital and online campaign. Options include:

  • Bound-in or loose inserts
  • Supplements
  • Foreign-language supplements 
  • Mini guides
  • Tipped-on cards
  • Themed or customised run-ons (additional copies) of our publications

The options within these categories are limitless. For clients such as Estée Lauder, the Creative Solutions team created three beauty supplements, distributed within IN London's English-, Arabic- and Chinese-language editions. Each supplement was tailored to its audience, with separate shoots, content and trends, incorporating the voices of beauty bloggers from each market. 

The Creative Solutions team is also able to offer advertorials within MVP's portfolio of visitor magazines, combining the impact of an advert with the authoritative voice of editorial. Advertorials provide an opportunity to engage readers in a conversation about your brand or product, and each advertorial is created bespoke, promoting products without losing a sense of individual voice and editorial authority. 

All custom-print products can be translated into a language of the client's choice.

In addition to print offerings, MVP is able to use its close relationship with London's hotel concierges to organise events that introduce your brand and products to one of London's most influential communities. Such events have proved popular with a variety of clients including Akris, Coach and Hugo Boss


Case study

MVP's Creative Solutions team collaborated with Selfridges on a 32-page Arabic-language supplement, created for the key pre-Ramadan shopping period. The glossy consumer guide was distributed within copies of MVP's luxury title IN London Arabic, distributed to an audience of high-net-worth Middle Eastern visitors to London. All content was tailored to be culturally appropriate to the audience, featuring high-end luxury products that would appeal to the market. Further distribution was secured for this supplement on in-bound flights to London and the Middle East.


Custom maps

Maps are a vital source of information and can play a crucial role in supporting any campaign. MVP Creative Solutions can customise pop-out or flat maps by design, content and location, ensuring clients have full control over the areas covered and indexed. Although most tourists have Google Maps available at their fingertips, visitor maps with expertly curated content remain an essential resource to London's visitor market. Custom-publishing maps provide an opportunity for brands to reach customers on an additional platform, while providing essential information about their services to the lucrative visitor market.

Past clients have included everyone from Westfield to MasterCard and Selfridges, who found custom maps to be an effective way of educating the visitor market about their brands. 

Like custom supplements, maps can be translated into a range of languages, a service which proved useful for clients such as China UnionPay and China Telecom, the latter of which produced a map in simplified Mandarin to promote the launch of a UK-specific SIM card for Chinese travellers. This map was distributed as part of the welcome pack for the Chinese 2012 Olympic Committee during its visit.

MVP's distribution network of top London hotels can then be used to deliver each map to the appropriate audience.

CUstom digital

Alongside custom-print options, MVP Creative Solutions is also able to offer a comprehensive selection of digital solutions for your brand or company, to enhance and enrich print projects, or to operate in isolation. The team is able to create engaging magazine apps, rich with interactive experiences for readers and available to translate into any language. In the past, the Creative Solutions team has designed a successful Members' Directory app for UKinbound, as well as a multi-lingual luxury app for Selfridges, which ran in conjunction with a print supplement targeting high-net-worth individuals. 

Outdoor

MVP can offer high-impact advertising opportunities on Golden Tours' fleet of 57 hop-on hop-off buses that tour around Central London throughout the day. Advertising on the buses provides an excellent opportunity for brands to target shoppers, commuters, drivers and visitors to the capital.

Established in 1984, Golden Tours is one of the premium tourist bus operators in London. The buses follow four Central London routes with 70 stops, and spend at least 12 hours in central London every day. MVP offers both MegaRears and fully wrapped buses – an excellent canvas for your brand. Previous advertisers have included Boggi, Transaero Airlines, Calabria, Victorinox, KidZania, Pinko, Palm Beach Maldives, Guess, Coccinelle, Visit Mexico, Silvian Heach, Furia, Puglia and Lazio Region.

Click here to access the outdoor advertising media pack.

Contact our team

Get in touch with Andrew Turner, MVP's Head of Creative Solutions, to discuss the options available to your brand.